Celebrity hairstylist and beauty entrepreneur Jen Atkin has joined forces with e.

l.f. Cosmetics to launch a makeup collection, featuring everyday essentials 'that combine Jen’s keep-it-real, go-getter attitude with e.l.f.’s commitment to creating high quality products that are accessible for every eye, lip and face'. Through the partnership, people are invited to 'snap a power pose' and share it on social media with the hashtag #elfmade, and for every post between now and April 30, e.l.f. and Atkin will donate $1 to Girls Inc, a non-profit which provides mentorship opportunities to girls from disadvantaged communities. Atkin, founder of Ouai Haircare and Mane Addicts, commented 'Feeling powerful in your skin gives you the power to do more. When you feel good, you have that "xxtra" boost to succeed. I am obsessed with creating quality beauty products that are accessible to everyone, and no one has mastered that better than e.l.f. Cosmetics'.